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Corporate Event Trends Companies Should Know for 2024
As greater numbers of employees work from home, shop from home, and socialize from home, in-person gatherings are more important than ever. For corporate entities, there is no substitute for the connection that takes place when shareholders, executives, employees, and consumers come together. Of course, when we say “gathering,” we’re not talking business as usual. This year, corporate events are raising the bar — with employee and consumer satisfaction on the rise, too.
Corporate events span the gamut from experiential brand activations to company-wide summits — and everything in between. While the types of events may vary, the creativity behind the best gatherings is doesn’t. This year, corporate event planners are putting customization and immersion at the forefront of the guest experience. Keep reading to discover 16 corporate event trends to make 2024 the best year yet for growing your business and celebrating your brand’s important milestones.
Customized LED Signage
Set the agenda for your conference or corporate event right from the start with multi-level LED agenda walls that double as wall décor.
The flexibility of multi-messaging and creative freedom to showcase static and moving imagery will give you a wider canvas to showcase your creative teams work.
Earthy Color Palettes
While bright vivid colors were the flavour of last season, Eco-conscious décor is npw trending — and with it, color palettes are turning earthy and fresh.
This year, we’re all about muted greens and weathered driftwood. Expect plenty of fronds, leafy stalks, and amaranth greens for an all-natural aesthetic.
Defining Wide Open Spaces
How can you ensure that your large-scale corporate event still feels intimate?
Define wide open spaces, like an industrial loft or an outdoor lawn, with custom-made structures that gently guide guests from one portion of the event to the next. Suddenly, a sprawling space becomes the perfect spot for networking and meaningful conversation.
Two Dimensional Designs
This fun designer trend is making its mark on everything from kids’ birthday parties to corporate events. Inspired by two-dimensional comic book art, these simple designs bring an element of storytelling to your celebration.
We especially love how the combination of 2D and 3D designs add texture and depth — turning static moments into stimulating photo ops.
Power Petals
Oversized faux florals are taking over the fashion world, and corporate event planners are taking note. Power petals turn entryways and corridors into can’t-miss focal points — and the perfect place to pose for a selfie or professional photo.
Neon Lights With Lush Florals
Neon lights and bright florals mix modern and lush décor elements for a glam aesthetic. Of course, we’re not talking about ordinary neon lights. This year, we’re obsessed with abstract lighting installations that wind and curve like growing greenery.
Experiential Entrances
The moment that guests enter your corporate event should be a moment worth remembering. While we love how décor can elevate any doorway, experiential entrances create immersive experiences — and turn crossing a threshold into an extraordinary act of connection and celebration.
Costumed Performers as Décor
We’re not talking about costumed performers as entertainment; we mean straight up décor. Living, breathing models bring a dynamic element to static photo ops and immerse guests into the party theme. Keep reading to see how.
Outdoors In & Indoors Out
Inside-out designs give guests a chance to indulge in the best of both worlds: indoor and outdoor settings. Whether you choose to bring the garden inside, or the living room to the rooftop, you’ll find that the best designs are always the unexpected.
Costumed Performers as Décor
We’re not talking about costumed performers as entertainment; we mean straight up décor. Living, breathing models bring a dynamic element to static photo ops and immerse guests into the party theme. Keep reading to see how.
Experiential Workshops & Activations
Corporate events are all about bringing people together — be it employees, consumers, shareholders, or thought leaders. Networking over a cocktail hour is great, but experiential workshops and activations give guests the chance to work together for the common good. Party hosts can even use this team building activity to give back to their communities.
Virtual Photo Booths
Virtual photo booths reimagine event photography. Angela Meggs, President of Angie D Entertainment LLC, describes this new phenomenon: “Our virtual photo booth is an online webpage, accessed through a smartphone or device, that allows guests at any event to take timed selfies, use digital props, virtual magic backgrounds, and even pose with friends in virtual group photos – from anywhere! A virtual booth allows you to engage guests with creative experiences and receive the digital image immediately to share on social media. This is different from event photography, which usually releases photos in batches or galleries after the event. A virtual booth can impact event trending, brand awareness, market outreach, and data collection.”